For the past 18 months, we have been working behind the scenes on some SUPER SECRET STUFF.
Essentially it’s a bunch of stuff to make our customer experience much smoother when you are trying to browse, purchase, and pay for your orders.
It will allow us to create customer rewards programs, faster deliveries, lower delivery fees, and easier “sorting”, as you try and find the things that you are shopping for online with YB.
Pi Day
After a couple of months of gray skies, cold temperatures, and NEVER-ENDING ROOT VEGGIES, we finally are able to break it all up with Pi Day Box!
Next Monday is March 14th. That’s 3/14. 3.14. Pi. Pie. Pizza Pie…see how we got there?
After being sick in bed for a week, this week's box looks so important in terms of the nutrients we need in our house to get on the mend.
Anymore, the oranges and apples don’t even make it to the weekend. That’s just an easy lunch for the kids along with some chicken broth and cut-up carrots.
The onions and garlic go in absolutely everything, (even if they don’t belong) as they have so many healing properties…if you ask my wife, garlic could literally save the world..AND HAS!
I’d like to share a vague Yellowbird memory with you all because there’s a strong chance you’ve experienced the same thing or you’re experiencing it right now as you unpack your mini box.
A few years ago, I remember opening my mini box feeling waves of excitement paired with anticipation. The boxes were beautiful, the colors of the produce just so lovely and everything even smelled wonderful. The whole process really felt like I was opening up some kind of nutritionally charged gift.
Another beautiful freezing Ohio day!
Since Benji is on the road this week, the newsletter is coming to you via Erin.
If this is your first week with us, WELCOME! Below you will find the possible veggies in your shares this week, as well as storage tips and recipes. For past newsletters, you can always check the blog, where we post them each week after sending them to your inbox.
Thank you for the continued support of this foodshed, and we hope you enjoy the fun fruits and veggies we have headed your way!
Over the last couple of years, we have seen what it looks like to have shortages in the food supply chain. Whether it was beef, chicken wings, romaine, or cream cheese, we have seen what can happen when a few things collide to create a perfect storm of distribution issues.
We find ourselves in the middle of winter!
The snow fell hard last week and we were able to get all the food out!
Now, looking ahead, let me tell you about what will happen over the next couple of weeks and months.
It doesn’t have to be this way!
This line keeps going through my head today.
I just saw on Twitter that there is a national cream cheese shortage.
You can imagine the factors that are at play that are leading to this.
In our usual weird way of connecting with great growers, we have found a Mennonite group out of California that sent us some oranges and lemons to put up against our Thorpes products coming out of Florida.
We have an item this week that we have NEVER had at this time of year.
GREEN TOMATOES
“And now, the rest of the story…” (yes, I am definitely old enough to remember Paul Harvey)
We just got introduced to a farm that we have never bought from…Clark’s Fruit and Vegetable Farm down on the Ohio River.
When I say “on” the Ohio River, I mean ON.
The amount of amazing food that came through our doors this week is astounding.
-New varieties of apples (Granny Smith and Pink Lady)
-Every color of turnip, carrot, and beet you can imagine
-Asian Greens and Brassica’s that are so fresh and nutrient-dense
I sat down to type this and a truck showed up with citrus from Florida.
As a company, we have been meeting together to redefine who we are.
Not necessarily to change anything, although we are always open to change, especially if it
benefits the customer.
More to just circle back to the core of who we are. Why do we exist?
At the end of the day, we are floating around things like, “We exist to connect the consumer, to their food in a meaningful way.”
As I walked through our cooler this morning to remind myself of what we were eating this week, I saw everything that I could have hoped for.
Colors - Purples, Pinks, Oranges, and of course GREENS
Textures - Soft, Crisp, Juicy, Tender
Shapes and Sizes Galore!!
When you eat plant forward, it can become dull at times...in other words, it can seem like you are just eating the same salad every day.
Take the time this week to do something a little different. If you normally eat your brassica’s or asian greens raw...hit them with a little heat in a pan. If you normally cut your carrots into coins, take the time to use a peeler and essentially “peel” an entire carrot into your mix. Those long, thin strips of carrot hit your pallet different than just cutting them up into chunks.
LOTS of GREAT things to come in 2022!!
Easier Ordering
Faster Deliveries
Cheaper Deliveries
Customer Loyalty
New Products
Amazing, Nutritious, Locally Grown Fruits and Veggies
I have had a blast this year on the theme of Christmas Oranges.
I always think of the first scene in the book Little Women when they are gearing up for Christmas morning and the gifts are so simple and practical. Every little detail makes a difference and even though they have a scarce supply of resources, they are able to make the day festive and meaningful for everyone.
Hey folks!
It's almost Christmas time- which means warm food and hopefully extra time with loved ones!
Giftcards: If you're interested in gifting the gift of Yellowbird you can log into your account and click GIFT A BOX on the top banner and purchase a giftcard (e-certificate) for someone in the central Ohio area.
ALSO, we don't just have Ohio food goodies, but local artisanal gifts for your friends and fam.
While the white snow falls outside our doors, we are packing boxes that are full of the most vibrant colors.
Green and Red apples, Purple/Yellow/Red beets, Rainbow carrots and radishes, and tons of fresh Greens!
Our Ohio farms are still producing LOTS of wonderful food and it gives me confidence to say that our FOODSHED is stable, no matter what the news headlines say.
Has everyone gotten in their first viewing of ELF for the year? If not, stop what you are doing and get that taken care of.
After that, let’s talk about the next couple of weeks.
Thanksgiving has always been my favorite holiday. The day is chilly, the food is warm, the naps are long, and hearts are happy.
We hope that you're able to spend your holiday with those you hold dear.
Thank you so much for letting us be a part of it.
-Erin
